Overview
Sample data Unique visitors 12,480 +8.2% vs prev. 30 days
Verified users 2,610 20.9% of visitors
UTLs generated 1,240 +12.4% vs prev.
Applications 610 Partner evidenced
Disbursals 96 ₹18.4L principal
Cost per lead N/A Spend not imported
Loan funnel
From recorded events only Visitors 12,480
Leads 3,920
Verified users 2,610
Assessments 1,980
UTLs generated 1,240
Applications 610
Approvals 240
Disbursals 96
Acquisition Lead Transaction Outcome
Commission ledger
This monthPrincipal disbursed (partner funds)₹18.4L
Commission expected₹36,800
Commission received₹21,500
Outstanding₹15,300
58% of expected commission received
ROAS: Not available — import campaign spend to calculate.